This watch strap is great for those who own an IWC watch and want to enhance its look and comfort. Whether you're at work, on a casual outing, or a formal event, it's a perfect fit. The target audience includes IWC watch owners who value style, comfort, and durability. It's designed to fit IWC models with 20mm or 22mm straight lug ends and comes with a polished 316L stainless steel buckle.